在义乌这座"世界小商品之都",越来越多的商家开始直接用英文在电商平台上与外国客户沟通。这种"Chinglish"(中式英语)营销方式不仅成本低、效率高,还能拉近与海外买家的距离。今天我们就来揭秘义乌商家最常用的英文表达技巧!
一、产品标题的黄金公式
义乌商家总结出的标题公式是:"材质+用途+关键词+促销词"。例如:
"2024 New Design Silicone Phone Case for iPhone 15 Pro Max, Anti-Scratch Shockproof Cover, Hot Sale!"
这个标题包含了:
材质:Silicone(硅胶)
用途:for iPhone 15 Pro Max
关键词:Anti-Scratch Shockproof(防刮防摔)
促销词:Hot Sale(热卖)
二、产品描述的实用模板
义乌商家常用三段式描述:
产品亮点:
"High quality material with 3 years warranty, perfect for daily use and gift giving!"
规格参数:
"Size: 10x15cm | Weight: 200g | Color: Red/Blue/Black (Custom colors available)"
促销信息:
"Limited offer: Buy 2 get 1 free! Free shipping to US/UK/DE"
三、客服沟通的万能句型
价格谈判:
"Best price for you my friend! 100pcs $1.5/pc, 500pcs $1.2/pc (MOQ 100pcs)"
物流查询:
"Shipping time 7-15 days by DHL/FedEx, tracking number will send after shipment"
质量保证:
"Don't worry! We have QC team check every product before shipping"
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四、常见错误要避免
过度直译:
"Our product very good" → "Premium quality guaranteed"
语法混乱:
"You like can contact me" → "Feel free to contact us"
文化差异:
避免使用"Cheap"(廉价感),改用"Affordable"(价格合理)
五、实用工具推荐
Google Translate:基础翻译
Grammarly:检查语法错误
Alibaba Seller App:内置行业术语库
Pro Tip: 收藏这些高频词汇:
Bulk order → 批发订单
Sample policy → 样品政策
Lead time → 生产周期
FOB price → 离岸价
记住:义乌式英语营销的核心是简单直接+情感共鸣。与其追求完美语法,不如用热情服务和实在价格打动客户。现在就开始用这些技巧升级你的产品页面吧!
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